This paper aims to illustrate how Brazilian president Jair Bolsonaro - and his communication strategists also known as the “hate cabinet” - make use of algorithmic knowledge in order to circulate his message and ideology in the hybrid media system.

After decades of crises, normalization and fatigue leads to young people radicalizing online. Irony politics is a way of adopting new political narratives after the political middle has failed to give answers to these crises. 

This article analyzes how Kaitlin Bennett, the self-proclaimed 'most hated conservative woman on the internet', has made a succesful career as a metapolitical influencer using her knowledge about the affordances of digital media.