Micro-population

Micro-population is a concept introduced by Maly and Varis (2015) to make sense of group construction and identity formation in times of digitalization and (neoliberal) globalization. According to them, micro-populations are polycentric, layered and transnational groups. 

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Identity

Wiki
Identity refers to various aspects of how we see ourselves, how we show ourselves to others, and how we perceive others.

Enoughness

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Enoughness is a theory of contemporary identity that states that identities are constructed out of a particular portion ("enough") of emblematic identity features.

Micro-population

Wiki
Micro-populations are the material expression of temporary and emerging micro-hegemonies. They group people together by their ‘style’, by the places where they hang out and the places where you can’t find them.

Metalheads: fighting the stereotypes

Paper
Karlijn Raaijmakers
01/11/2018
16 minutes to read

Do you really need to have dirty long hair, black clothes, band T-shirts and be covered in tattoos and piercings to classify as a metalhead? This paper portrays the micro-population of metalheads and how it deals with its many stereotypes. 

TAylor Swift Swifties Fandom superdiversity

Superdiversity within the Swifties

Article
Sam van Alebeek
08/11/2018
10 minutes to read

The fandom of Taylor Swift consists of people from places all over the world. However, they do wear the same merchandise and interact with each other on online platforms, so in what way exactly are Swifties superdiverse? 

Taylor Swift Fans Concert

Taylor Swift and the story of the Swifties fandom

Article
Amber van As
01/11/2018
15 minutes to read

The fans of pop icon Taylor Swift call themselves the Swifties. This article will provide an introduction to this social group and its functioning.

Make-up lovers in the online world

Paper
Nadadja Binder
01/11/2018
24 minutes to read

This paper analyzes the online behaviour of make-up lovers. It is a new, heterogenic, polycentric and multilayered micro-population in which people share a passion for this consumer product. What are the norms and how can one become a master?