Audience Labour

Likes, shares, clicks, comments, views, posts, only data to gain more visibility in the hybrid media system (Maly, 2020) 

According to Maly (2020) audience labour consists of clicks, shares, comments, views, posts, status-updates and reach, all data that are measured and organize visibility in the hybrid media system. 


Maly, I. (2020). Algorithmic Populism and the Datafication and Gamification of the People by Flemish Interest in Belgium. Trab. linguist. apl. vol.59 no.1 Campinas Jan./Apr.