Multimodal Discourse Analysis

Multimodal discourse analysis is a method that takes into account multiple modes of communication and how they interact with one another. 

Multimodal Discourse Analysis

Multimodal discourse analysis is an approach that looks at multiple modes of communication such as text, color, and images. It is a method of discursive analysis that looks at not just how individual modes communicate, but how they interact with one another to create semiotic meaning.

Kress (2010) states further that, “Using three modes in one sign - writing and image and colour as well - has real benefits. Each mode does a specific thing: image shows what takes too long to read, and writing names what would be difficult to show. Color is used to highlight specific aspects of the overall message” (p. 1). Therefore looking at multiple modes at once elicits a more nuanced and complex analysis, especially when looking at online environments. 

References

Kress, G. (2010). Multimodality: A social semiotic approach to contemporary communication. London: Routledge.