Digital media and Politics

This article is written as part of one of the courses of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international Bachelor’s program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

A picture of Diederik Gommers from his Instagram

Diederik Gommers the ICfluencer

Paper
Emma Wieringa
09/04/2021
15 minutes to read

Doctor Diederik Gommers has become increasingly important in Dutch media and politics. He has embraced the hybrid media system to encourage his young followers to follow COVID-19 measures, all while keeping his posts personal and relatable.

Politics

How the VVD party’s ‘warm right’ convinces ‘the people’

Article
Lisa van Turnhout
22/03/2021
14 minutes to read

The Dutch People's Party of Freedom and Democracy (VVD) remains 'on message' by succesfully normalizing their neoliberal ideology in the hybrid media system, which causes them to win the elections.

proud boys, parler, social media

The Proud Boys in the hybrid media system

Article
Marieke Weeda
08/02/2021
15 minutes to read

This paper analyzes how the Proud Boys use the hybrid media system to spread their ideology, make use of metapolitics, and organise offline action. 

Kaitlin Bennett: The New Right Metapolitical Influencer

Article
Caya Van Der Plas
06/04/2021
15 minutes to read

This article analyzes how Kaitlin Bennett, the self-proclaimed 'most hated conservative woman on the internet', has made a succesful career as a metapolitical influencer using her knowledge about the affordances of digital media.

Jacinda Ardern smiling in the camera, posing with a piece of pie.

Jacinda Ardern: New Zealand's most eminent political influencer

Paper
Lea Goeron
01/03/2021
11 minutes to read

Jacinda Ardern is one of the most popular politicians worldwide thanks to her online presence. This paper focuses on how she uses social media to boost her popularity and remain relevant as a political figure in New Zealand.

Protests in Bulgaria: "Mafia" Out

Article
Savina Karneva
09/12/2020
12 minutes to read

Bulgaria has faced significant protests against a corrupt government in 2020. This paper presents an analysis of how activists have used social media to coordinate political actions and gain international attention for their cause.