approaches to digital discourse analysis, adda5

Adda 5 (Approaches to Digital Discourse Analysis)

Wed, 2025-05-21 10:00 to Fri, 2025-05-23 17:00
Culture Studies Department Tilburg University
Mindlabs, Tilburg, The Netherlands

Following successful editions in Valencia (2015), Turku (2017), Florida (2021) and Klagenfurt (2023), ADDA 5  will be organized by Tilburg University’s Department of Culture Studies in MindLabs, a digital knowledge hub in the city center.  

The ADDA 5 conference theme is discourse and digital infrastructures. If the rise of ChatGPT and other AI tech underscores anything, it's the imperative to analyze discourse through its material dimensions of platformed interfaces, cultures, ideologies, and - of course - algorithms. ADDA 5 aims to unite scholars interested in the social production of meaning across digital platforms and attention economies. How do ongoing processes of platformization and appification enable, shape, reimagine and constrain digital discourse infrastructurally? How do digital infrastructures across the globe impact the production, dissemination, and consumption of discourse? How do such infrastructures render people and ideas (in)visible? ADDA 5 will offer a platform for scholars to present cutting-edge research on the infrastructure/agency nexus and critically engage with the materiality and sociopolitical dimensions of digital discourse.  

Click here for the call for panels and papers

The convenors are proud to announce the following keynote speakers: 

  • Alexandra Georgakopoulou, King’s College London, Great Britain 
  • Taina Bucher, University of Oslo, Norway 
  • Britta Schneider, Viadrina European University, Germany 
  • Payal Arora, Utrecht University, the Netherlands 

Conference topics: digital infrastructures and digital discourse, conflict dynamics, attention economies, ideology and digital discourse, directive power of digital infrastructures, algorithmic power, fake news, influencer culture, digital discourse & politics, platformed interaction, digital propaganda, digital commodification, nationalism, provincialism, parochialism, (uses of) digital heritage, AI resistance and uptake, genre stretching and bending, transcontextual analysis online, and any other relevant topic related to digital discourse analysis.