Imagine one of the most shareable clips you’ve ever seen … and now imagine seeing it only once. That's exactly what happened to many of the people who watched Apple's "1984" television commercial during the Super Bowl. In this article, Julian Hanna reflects on the event.
The TV ad “1984” introducing Apple's Macintosh PC has many intertexts—from the aesthetics of fascism to Plato to The Truman Show. This article discusses the video’s ‘aesthetics of immediacy.’
Since the start of the 19th century, Kellogg’s advertisements have been telling us that women can only be feminine, pretty, happy, confident or active once they are thin. In this article, I argue that sending this message is far from harmless.
