authenticity

http://indianexpress.com/article/trending/trending-globally/frida-kahlo-barbie-salma-hayek-and-twitterati-slam-company-for-ignoring-her-disability-and-unibrows

The Frida Kahlo Barbie, desperately seeking authenticity

Column
Anne-Marie Sweep
29/05/2018
5 minutes to read

The Frida Kahlo Barbie shows us how brands can fail miserably in their search for authenticity. This article dives into the Frida Kahlo Barbie case. What caused the controversy? And what defines a real, thought leading brand to us?

Humans of Albert Heijn and Anatolia of Migros

Paper
Sukran Ceren Salali
21/11/2016
14 minutes to read

Just like the AnadoluM - campaign from the Turkish supermarket chain Migros in Turkey, the commercial campaign 365 days of doing groceries of the Dutch supermarket chain Albert Heijn generated a buzz.