Superfood such as goji berries, chia seeds, and moringa powder is a hype on the Internet. This article analyses the discourse of three different superfood distributors and how they make use of authenticity, necessity, and aestheticization.
Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?
This article takes a deeper look into how Instagram influencers construct authenticity. As a new era of advertising is dawning on social media, we analyse @Queenofjetlags' Instagram to see how she remains "authentic" while promoting brands.
Even for kids it is quite easy to present themselves to the world and learn to manipulate their online identity. But how does constructed identity affect online culture and what is the effect of impression management on our notion of authenticity.
The Frida Kahlo Barbie shows us how brands can fail miserably in their search for authenticity. This article dives into the Frida Kahlo Barbie case. What caused the controversy? And what defines a real, thought leading brand to us?