challenges

Do viral campaigns work? From Movember to #itsoktotalk

Paper
Thi Phuong Anh Nguyen
01/11/2018
10 minutes to read

Viral challenges like the Ice Bucket Challenge or Movember have raised awareness and money for charity. We propose that a combination of seriousness and playfulness may be an important element of such campaigns. 

Momo

How Momo shows us that anyone can dig in our data

Article
Nataliia Vdovychenko
11/09/2018
4 minutes to read

Momo has been said to be a curse, a hacker and even a maniac. What is it and how does it know everything about us? What should we do if it appears in our WhatsApp?