Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.
In this paper, fifteen-year-old citizen journalist and activist Janna Jihad will be discussed. We will investigate how digital journalism, citizen witnessing and the affordances of social media contribute to Janna Jihad's activism.
Chinese student Yi Dahua’s vlogging from Turin, Italy has made him a micro-celebrity during the coronavirus crisis. His case illustrates a "boundary-blurred" public sphere with widely varied public communication on the pandemic.