The interest in Korean pop music has been rising over the last couple of years making the Korean Wave grow. As part of its fan following, K-Pop has developed into a unique linguistic phenomenon, whereby fans are familiarized with Korean.
The fandom of Taylor Swift consists of people from places all over the world. However, they do wear the same merchandise and interact with each other on online platforms, so in what way exactly are Swifties superdiverse?
By applying Howard Becker's theory, as well as theories on superdiversity, to a community of fans on Tumblr, this article attempts to shed some light on the internal workings of the JohnLock Conspiracy community in the digital age.