influencers

@Queenofjetlags

@Queenofjetlags constructing authenticity on Instagram

Article
Anna-Lisa de Boer
11/05/2020
14 minutes to read

This article takes a deeper look into how Instagram influencers construct authenticity. As a new era of advertising is dawning on social media, we analyse @Queenofjetlags' Instagram to see how she remains "authentic" while promoting brands.

Influencers and identity. Who do you want to be?

Article
Rob Dekkers
24/09/2019
12 minutes to read

Even for kids it is quite easy to present themselves to the world and learn to manipulate their online identity. But how does constructed identity affect online culture and what is the effect of impression management on our notion of authenticity.

An ACE Family picture.

The "perfect life" of the ACE family

Article
Merel Blesgraaf
10/03/2020
10 minutes to read

In the seemingly perfect life of the ACE Family, there are many luxuries to be seen and "admired", from Range Rovers to building a new house. Still, they portray themselves as being a 'normal' family. But how normal are they?

Influencers: From Connectedness to Connectivity

Article
Mariosé Bergsteijn
02/12/2019
9 minutes to read

Online social life is not merely about human connectedness anymore. This article shows how influencers instead use automated connectivity to influence their audiences via social media platforms.

Beauty and digital culture

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Social media such as YouTube, Facebook, Instagram, Twitter and many others have become essential features of our everyday life. Beauty standards are now being constructed and enforced by influencers on a global scale.