micro-celebrity

Dr. Eviane Leidig

Eviane Leidig on The Women of the Far Right

Video
The Editors
20/02/2024

What is the role of women in the far-right? In this video, Eviane Leidig explains how far-right female micro-celebrities help to "normalize and legitimize" the ideological beliefs of the far-right.

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
10 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

ASMRtists and the online ASMR -communities

Article
Hanna ten Harmsen van der Beek
06/12/2018
11 minutes to read

In this article, the behavior and norms within the micro-population of ASMR lovers will be analyzed. What do you need to know and what way do you need to act to become one of them?

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
18/05/2018
19 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?

Girls taking selfies

Plastic surgery and the quest for the perfect selfie in South Korea

Article
Nataliia Vdovychenko
20/03/2018
15 minutes to read

Plastic surgeries changed the world. In this article, we are going to talk about the measures taken to make an ordinary picture on your Instagram account “on point” and what some are willing to do in order to score those 10.000+ likes.

Make-up lovers in the online world

Paper
Nadadja Binder
01/09/2017
25 minutes to read

This paper analyzes the online behaviour of make-up lovers. It is a new, heterogenic, polycentric and multilayered micro-population in which people share a passion for this consumer product. What are the norms and how can one become a master?