Carnival in the Netherlands is a weird tradition for many, but not for kebab man Bülent Arpaci. How did a small town in Northern-Limburg react to his Turkish carnival song, written in the local dialect?

K-Pop fans can now be found all over the world. Due to the mass organized fan actions, traditions, and complicated language, the K-Pop fandom sets itself apart from other fandoms. In this article I look at K-Pop fans on Twitter as a cultural niche.

How has K-pop spread around the world the way it has? This article examines precisely that question, from various angles.