#norms

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article
Anna Skorodihina
02/11/2022
12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
18/05/2018
18 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?