Bolsonaro has harnessed new and legacy media in building an image of authenticity. This sucessful media strategy has helped catapult him to the presidency, despite his tendency towards offensive statements and hyper nationalism. 

After Brexit, we can see what a success Farage's campaign has been. By talking about the right issues during crises, Farage appealed to a certain population in the UK. His active online campaign was also a major contributing factor in his success.

In this article, the issue of political bias is analyzed in relation to the algorithms behind the Google search engine.