![Bolsonaro Bolsonaro holding a cell phone with his right hand in front of his face](https://www.diggitmagazine.com/sites/default/files/styles/2_1_mobile/public/field/image/cover%20bolsonaro.jpg?itok=No6BgLQv)
© Photo: Isaac Nobrega/O Globo
This paper aims to illustrate how Brazilian president Jair Bolsonaro - and his communication strategists also known as the “hate cabinet” - make use of algorithmic knowledge in order to circulate his message and ideology in the hybrid media system.