Matteo Salvini is a prominent figure in Italian politics. Part of his influence comes from a successful combination of traditional and digital media advertising. In this article, it is discussed how Salvini manages to stay ahead of the competition.
The infamous line '100% that bitch' from hit song 'Truth Hurts', made rapper Lizzo one of the biggest names in music today. Her success story is closely connected to the current phase of globalization.
Inge van de Ven examines YouTube vlogger ContraPoints as a public intellectual in the context of strategies of self-representation in the attention economy.
