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Memes are “a group of digital items sharing common characteristics of content, form; created with awareness of each other; circulated, imitated and transformed via the internet by many” (Phillips, 2016).
woman, advertisement, the perfect body

#BodyPositive: Disrupting Normativity Online

Victoria Mohr
11 minutes to read

#bodypositive has been used by more than 4 million users on Instagram. This paper uses a Foucauldian lens to explore how body positive Instagrammers counter normative discourses of the body in western societies. 

#HalbeWasErbij Pyeongchang meme Halbe Zijlstra

Ja hoor, #HalbeWasErbij: over het politiek belang van memes

Jan Blommaert
7 minutes to read

Politieke communicatie is niet meer het monopolie van politici en politieke verslaggevers. Ze wordt ook gemaakt door miljoenen burgers. De Nederlandse Minister van Buitenlandse Zaken Halbe Zijlstra weet er ondertussen alles van.

Squatting Slavs: a culture, a stereotype or just a meme?

Kristiana Naydenova
18 minutes to read

Is the Squatting Slav phenomenon helping Slavs express themselves or is it ruining their reputation? This article explores the emergence, historical background, popularization, culture and language of the meme.