K-Pop fans can now be found all over the world. Due to the mass organized fan actions, traditions, and complicated language, the K-Pop fandom sets itself apart from other fandoms. In this article I look at K-Pop fans on Twitter as a cultural niche.

Among the new tourism trends that have been caused by globalization is music tourism. Nowadays, people will travel great distances to see their favorite artist or to escape their daily life. What motivates these festivalgoers?

How is identity constructed in our complex modern society? How have transcultural flows and identities influenced the concept of identity? And why modern hip-hop, as the perfect example?