Social media celebrity

It's Giving Gay? - On the discourse about Shawn Mendes' sexuality

Paper
Jitske Verhagen
06/05/2022
10 minutes to read

In this paper, the discourse that emerged as a result of Shawn Mendes saying 'it's giving Cher' in his Vogue Met Gala video will be analysed. A look will be taken into why this led to people thinking he must be queer.

Matteo Salvini: Bridging the Gap Between Traditional and Digital Media

Matteo Salvini: Bridging the Gap Between Traditional and Digital Media

Paper
Anita Vrins
21/02/2022
11 minutes to read

Matteo Salvini is a prominent figure in Italian politics. Part of his influence comes from a successful combination of traditional and digital media advertising. In this article, it is discussed how Salvini manages to stay ahead of the competition.

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

A picture of Diederik Gommers from his Instagram

Diederik Gommers the ICfluencer

Paper
Emma Wieringa
12/04/2021
15 minutes to read

Doctor Diederik Gommers has become increasingly important in Dutch media and politics. He has embraced the hybrid media system to encourage his young followers to follow COVID-19 measures, all while keeping his posts personal and relatable.