Social media celebrity

It's Giving Gay? - On the discourse about Shawn Mendes' sexuality

Paper
Jitske Verhagen
06/05/2022
10 minutes to read

In this paper, the discourse that emerged as a result of Shawn Mendes saying 'it's giving Cher' in his Vogue Met Gala video will be analysed. A look will be taken into why this led to people thinking he must be queer.

Matteo Salvini: Bridging the Gap Between Traditional and Digital Media

Matteo Salvini: Bridging the Gap Between Traditional and Digital Media

Paper
Anita Vrins
21/02/2022
11 minutes to read

Matteo Salvini is a prominent figure in Italian politics. Part of his influence comes from a successful combination of traditional and digital media advertising. In this article, it is discussed how Salvini manages to stay ahead of the competition.

Ariana Grande Then & Now

Ariana Grande switching from Positions

Article
Marjon Adil
29/08/2022
13 minutes to read

Ariana Grande started her career as the red haired tv series character Cat Valentine. This article analyses the different hairstyles connected to Ariana Grande's public and private personas.

Celebrities' Flex Culture - Who Are You Flexing On?

Article
Savina Karneva
01/06/2022
13 minutes to read

Celebrities online post content that can be seen as flexing which can be defined as bragging or showing off by displaying expensive commodities. This paper investigates what flex culture exactly is and delves deeper into the consequences of flexing

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?