Social media celebrity

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

A picture of Diederik Gommers from his Instagram

Diederik Gommers the ICfluencer

Paper
Emma Wieringa
12/04/2021
15 minutes to read

Doctor Diederik Gommers has become increasingly important in Dutch media and politics. He has embraced the hybrid media system to encourage his young followers to follow COVID-19 measures, all while keeping his posts personal and relatable.

Kaitlin Bennett: The New Right Metapolitical Influencer

Article
Caya Van Der Plas
06/04/2021
15 minutes to read

This article analyzes how Kaitlin Bennett, the self-proclaimed 'most hated conservative woman on the internet', has made a succesful career as a metapolitical influencer using her knowledge about the affordances of digital media.

Fictional Barbie's real YouTube career

Paper
Juliette Berndsen
02/09/2020
13 minutes to read

Barbie, the blond doll, now uploads vlogs to YouTube to educate and inspire children. By combining non-fiction elements with fiction along the lines of animation, character, and message, Mattel is making sure that their doll stays relevant.