Language, Culture and Globalization

This course is part of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

Merch for the ok, boomer trend

Ok boomer and the 'generation war'

Article
Leonie Milder
22/01/2020
14 minutes to read

By now, everyone has heard of it. The term ‘ok boomer’ has gone viral. The term comes from 'Baby Boomer', a name for the generation born between 1946 and 1964. Now, it means something completely different as the 'generation war' rages on.

Maastricht

The linguistic landscape of Maastricht

Article
Joël Grassère
02/06/2020
11 minutes to read

Old factory signs, preserved French hotel names and signs in the local dialect paint Maastricht's rich linguistic landscape. An analysis of three examples showcases how the city's history and current developments are embedded in public signs.

Political polarization Ghent linguistic landscape protest from the left

Political polarization in Ghent: a "radical" linguistic landscape

Article
Claudia Gerards
08/05/2020
32 minutes to read

With a shift towards the far-right, politics in Flanders have become rather polarized. In Ghent's linguistic landscape, we see counter noise coming from the left. What does this tell us about Ghent in the context of Flemish politics?

Picture of rapper Lizzo

Lizzo, body positivity and being '100% THAT bitch'

Article
Simone Sprangers
19/02/2020
17 minutes to read

The infamous line '100% that bitch' from hit song 'Truth Hurts', made rapper Lizzo one of the biggest names in music today. Her success story is closely connected to the current phase of globalization.

K-Pop as a Linguistic Phenomenon

K-Pop as a linguistic phenomenon

Article
Luna-Anastasia Riedel
09/03/2020
13 minutes to read

The interest in Korean pop music has been rising over the last couple of years making the Korean Wave grow. As part of its fan following, K-Pop has developed into a unique linguistic phenomenon, whereby fans are familiarized with Korean.

Chinese Indonesian hairdresser in Jakarta, Indonesia

Identity crisis: the confusion of being Chinese Indonesian

Article
Jessaline Tanjung
20/03/2020
11 minutes to read

Chinese Indonesians experience a kind of constant identity crisis, not knowing whether they belong to Chinese or Indonesian society. This article explores how they strike a delicate balance in the in-between.

Disney castle Florida

Disney Parks and soft globalization

Article
Joël Grassère
14/02/2020
14 minutes to read

Disney has spread its Parks all over the world but faces new challenges that can only be solved by adapting its product to local cultures. The article explores how local and global forces together with Disney's identity influence their products.