Language, Culture and Globalization

This course is part of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

Coffee places in Tilburg as linguistic landscapes

Article
Savina Karneva
07/08/2020
20 minutes to read

In this article, we analyze three different coffee places in Tilburg as linguistic landscapes in order to illustate hidden indexical meanings found in them, which point to their history, their present, and their future with customers.

Merch for the ok, boomer trend

Ok boomer and the 'generation war'

Article
Leonie Milder
22/01/2020
14 minutes to read

By now, everyone has heard of it. The term ‘ok boomer’ has gone viral. The term comes from 'Baby Boomer', a name for the generation born between 1946 and 1964. Now, it means something completely different as the 'generation war' rages on.

Maastricht

The linguistic landscape of Maastricht

Article
Joël Grassère
02/06/2020
11 minutes to read

Old factory signs, preserved French hotel names and signs in the local dialect paint Maastricht's rich linguistic landscape. An analysis of three examples showcases how the city's history and current developments are embedded in public signs.

Political polarization Ghent linguistic landscape protest from the left

Political polarization in Ghent: a "radical" linguistic landscape

Article
Claudia Gerards
08/05/2020
32 minutes to read

With a shift towards the far-right, politics in Flanders have become rather polarized. In Ghent's linguistic landscape, we see counter noise coming from the left. What does this tell us about Ghent in the context of Flemish politics?

Picture of rapper Lizzo

Lizzo, body positivity and being '100% THAT bitch'

Article
Simone Sprangers
19/02/2020
17 minutes to read

The infamous line '100% that bitch' from hit song 'Truth Hurts', made rapper Lizzo one of the biggest names in music today. Her success story is closely connected to the current phase of globalization.

André Rieu as a glocalization phenomenon

Article
Bettie Cörvers
26/06/2020
13 minutes to read

Dutch violinist André Rieu is operating on a global and local field of the music industry with enormous success. This article explores how Rieu strikes a balance in building a glocal identity through his language use and social media presence.

K-Pop as a Linguistic Phenomenon

K-Pop as a linguistic phenomenon

Article
Luna-Anastasia Riedel
09/03/2020
13 minutes to read

The interest in Korean pop music has been rising over the last couple of years making the Korean Wave grow. As part of its fan following, K-Pop has developed into a unique linguistic phenomenon, whereby fans are familiarized with Korean.