Language, Culture and Globalization

This course is part of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

"Window of culture" at the Junho Medical Center

Asian Culture and Commodity in the City Centre of Tilburg

Article
Marit van Dijck
17/09/2021
13 minutes to read

This paper is focussed on Asian culture and commodity in the city centre of Tilburg in the form of linguistic and semiotic signs. Therefore we found three shops that represent important aspects of life: health, beauty and nutrition. 

Political polarization Ghent linguistic landscape protest from the left

Political polarization in Ghent: a "radical" linguistic landscape

Article
Claudia Gerards
08/05/2020
32 minutes to read

With a shift towards the far-right, politics in Flanders have become rather polarized. In Ghent's linguistic landscape, we see counter noise coming from the left. What does this tell us about Ghent in the context of Flemish politics?

Picture of rapper Lizzo

Lizzo, body positivity and being '100% THAT bitch'

Article
Simone Sprangers
19/02/2020
17 minutes to read

The infamous line '100% that bitch' from hit song 'Truth Hurts', made rapper Lizzo one of the biggest names in music today. Her success story is closely connected to the current phase of globalization.

André Rieu as a glocalization phenomenon

Article
Bettie Cörvers
26/06/2020
13 minutes to read

Dutch violinist André Rieu is operating on a global and local field of the music industry with enormous success. This article explores how Rieu strikes a balance in building a glocal identity through his language use and social media presence.

K-Pop as a Linguistic Phenomenon

K-Pop as a linguistic phenomenon

Article
Luna-Anastasia Riedel
09/03/2020
13 minutes to read

The interest in Korean pop music has been rising over the last couple of years making the Korean Wave grow. As part of its fan following, K-Pop has developed into a unique linguistic phenomenon, whereby fans are familiarized with Korean.

Chinese Indonesian hairdresser in Jakarta, Indonesia

Identity crisis: the confusion of being Chinese Indonesian

Article
Jessaline Tanjung
20/03/2020
11 minutes to read

Chinese Indonesians experience a kind of constant identity crisis, not knowing whether they belong to Chinese or Indonesian society. This article explores how they strike a delicate balance in the in-between.

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Nudging in the Healthy Direction

Article
Noor W.
16/12/2020
15 minutes to read

What is the health hype 'nudging' in the linguistic landscape? How is it practised at Tilburg University? And does it really work?

Disney castle Florida

Disney Parks and soft globalization

Article
Joël Grassère
14/02/2020
14 minutes to read

Disney has spread its Parks all over the world but faces new challenges that can only be solved by adapting its product to local cultures. The article explores how local and global forces together with Disney's identity influence their products.