Language, Culture and Globalization

This course is part of the BA Online Culture: Art, Media and Society or the MA Online Culture at Tilburg University. Click on the link for more info on the courses and the programme.

In this international program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.

Linguistic Landscapes in Europe - Alternative city tours?

Article
Irina Jidoveanu
26/05/2023
11 minutes to read

This article highlights both the similarities and the differences between how different ethnic groups express themselves depending on the social, political, historical, and cultural context.

Chinese restaurant storefront

How Semiotic Signs Can Be Both Helpful and Misleading

Article
Jenny de Kleijn
23/06/2023
10 minutes to read

This article presents a linguistic landscape analysis of two stores in the Netherlands to see if semiotic signs always reach the goal they were originally intended for.

Using Memes for the Greater Good: A Tale of LGBTQIA+

Article
Ege Okant
19/04/2023
12 minutes to read

This article takes a look at two internet memes, expressing LGBTQAI+ content. Through linguistic landscaping, the three arrows of the memes will be analyzed, to showcase the in-depth meaning, a humorous yet specified meme has.

A dangerous translation: A case study of the Japanese periphery

Article
Catalina Amengual Ripoll
17/11/2020
11 minutes to read

Even though international exchange has increased enormously over the past years, mistranslations are still not uncommon - but what if a mistranslation might actually lead to danger? Like being attacked by a wild bear in the middle of Japan?

Coffee places in Tilburg as linguistic landscapes

Article
Savina Karneva
07/12/2019
21 minutes to read

In this article, we analyze three different coffee places in Tilburg as linguistic landscapes in order to illustate hidden indexical meanings found in them, which point to their history, their present, and their future with customers.

Merch for the ok, boomer trend

Ok boomer and the 'generation war'

Article
Leonie Milder
04/12/2019
14 minutes to read

By now, everyone has heard of it. The term ‘ok boomer’ has gone viral. The term comes from 'Baby Boomer', a name for the generation born between 1946 and 1964. Now, it means something completely different as the 'generation war' rages on.

Maastricht

The linguistic landscape of Maastricht

Article
Joël Eduard Nicholas Grassère
26/11/2019
11 minutes to read

Old factory signs, preserved French hotel names and signs in the local dialect paint Maastricht's rich linguistic landscape. An analysis of three examples showcases how the city's history and current developments are embedded in public signs.