Digital fashion could have a major impact on influencer culture and consumerism. It also can be a sustainable answer to the mass production of clothing. Arguments against it include NFTs, it being fake and that you can't wear it offline.
Influencer marketing is powerful. In recent years consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.
Beauty and digital culture
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Social media such as YouTube, Facebook, Instagram, Twitter and many others have become essential features of our everyday life. Beauty standards are now being constructed and enforced by influencers on a global scale.
Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?
This article looks at the influence of fashion on women from different cultures. This article shows that women can be influenced by the ideals of a society and that fashion can be used in order to be included or excluded.
Doutzen Kroes is niet enkel een lingeriemodel, ze is ook voor velen een rolmodel. Wat zegt dit over onze samenleving? Een scherp artikel van Iris Cuppen.
