Influencer marketing is powerful. In recent years consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.
Beauty and digital culture
Social media such as YouTube, Facebook, Instagram, Twitter and many others have become essential features of our everyday life. Beauty standards are now being constructed and enforced by influencers on a global scale.
This article looks at the influence of fashion on women from different cultures. This article shows that women can be influenced by the ideals of a society and that fashion can be used in order to be included or excluded.