Language

Netflix versus Culture: Language Policy in the Netherlands

Article
Meauraine van Gorp
29/03/2018
8 minutes to read

This article shows how the Dutch government, because of globalization and the rise of online streaming services such as Netflix, has to reconsider its language policy. In this process, many ideological stands are taken. 

Politics of language in Morocco

Article
Noura Yacoubi
23/03/2018
6 minutes to read

After the independence of Morocco in 1956, the urge was great to create a national language policy. The objective was to generalize education by the Arabisation of the curricula. 

Do you know what Romglish is?

Article
Carmen Gabriela Lupu
19/12/2017
11 minutes to read

What is Romglish? This article explains how the Romanian language  changed by Englishization in the context of globalization and the rise of the Internet.

Squatting Slavs: a culture, a stereotype or just a meme?

Article
Kristiana Naydenova
16/12/2017
18 minutes to read

Is the Squatting Slav phenomenon helping Slavs express themselves or is it ruining their reputation? This article explores the emergence, historical background, popularization, culture and language of the meme.

Farage, meme, british identity, british flag, nationalism, anti-Enlightenment

Nigel Farage's British Identity

Article
I. Duque Femenía
13/12/2017
13 minutes to read

What do bell bottoms and nationalism have in common? The are both outdated…and apparently back in style. Nigel Farage uses British Identity in ways reminiscent of past decades, from introspective foreign policy to who counts as a national. Groovy?

The fail of transcreation

Article
Julia Wysopal
12/12/2017
10 minutes to read

This article explains the concept of transcreation, its history and its characteristics. It is applied to marketing, and with the use of international examples, it aims to emphasize a significant difference between translation and transcreation.