This paper analyses how the hybrid media system benefited BLM-protesters in summer 2020 following the death of George Floyd. People worldwide joined together to show their support for the cause, utilising social media to stay in touch.
Genesis Butler, a young animal rights activist, uses her digital skills to bring about change in the offline world. But what is the relation between online and offline activism? And is it really slacktivism?
Viral challenges like the Ice Bucket Challenge or Movember have raised awareness and money for charity. We propose that a combination of seriousness and playfulness may be an important element of such campaigns.