superdiversity

What linguistic landscapes hide

Column
Jan Blommaert
11/03/2019
6 minutes to read

Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.

https://goo.gl/images/RSdZ3S

Globalization and the emergence of Chinglish and Greeklish

Paper
Xiao Lu
15/02/2019
9 minutes to read

Chinglish and Greeklish are taken over. This paper argues that in times cultural globalization, English becomes localized and gradually integrated into local communities due to the development of information technology.

Google Translate: the end of language barriers?

Article
Juliette Berndsen
31/03/2019
12 minutes to read

Google Translate is a contributor to and a consequence of globalization. How can that be seen in the way Google Translate functions and in tourism?

The bilingual Google Assistant: breakthrough or cause of inequality?

Article
Sammy Kossen
04/02/2019
9 minutes to read

Due to globalization, families are likely to speak multiple languages within one household. That is why Google made its voice assistant bilingual. Is this a breakthrough in the super-diverse world or just another cause of inequality?

weChat, Den Haag, VVD

How WeChat was used in the 2018 elections in The Hague

Column
Linmin Zheng
24/01/2019
6 minutes to read

This article analyzes the Chinees dimension of the 2018 election in The Hague, The Netherlands. On the basis of concrete data Linmin Zheng argues that even local politics have become translocal.

TAylor Swift Swifties Fandom superdiversity

Superdiversity within the Swifties

Article
Sam van Alebeek
08/11/2018
10 minutes to read

The fandom of Taylor Swift consists of people from places all over the world. However, they do wear the same merchandise and interact with each other on online platforms, so in what way exactly are Swifties superdiverse?