President Donald Trump's populist message took the United States, and the world, by storm. His fiery, controversial use of Twitter is certainly unique. But, there is another force behind his success: Steve Bannon and Breitbart News.
Eén van de grote lessen van 2017 is dat politici zoals Trump enorme leereffecten produceren. Ze leren delen van de samenleving via hun communicatie een nieuwe reeks normen en waarden, een nieuw normaal. Politici "maken school".
Trump's social media presence is the most salient factor behind his success in the recent presidential election. Trump's usage of internet and social media to connect with his supporters is much more successful than traditional forms of media.