Adaptation implies the ability to evolve and change according to changing environments and demands. It is an ongoing process in all parts of the world and can be applied to many different fields. The term arises in regards to, for example, biological processes, technological advancements or reworkings in the arts (film or literature).
Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan & Haenlein, 2010).
What is Culture?
Culture is people’s way of life. It could be communicable, which has to do with language, music and greetings, and non-communicable, which is in terms of food, and dressing, among others.
Subcultures consist of people who participate in a lifestyle that is typically regarded as deviant in dominant society. Engagement in such deviant activities usher people to find other like-minded individuals and interact with them in order to build a culture. This helps in the development of perspectives about oneself with relation to others in society (Becker 1963).
Critical cartography refers to the academic field in which products and processes of cartography are critically analysed in order to reveal hegemonic power-relations.
Actor-Network Theory is a theoretical and methodological approach that sees all social phenomena as the product of network interactions. It is unique in that it recognizes both objects and technologies as network nodes equal with human actants.
Hidden transcripts is a concept often used in discussions of power and resistance, and it refers to forms of resistance and dissent that are kept out of sight for those in power.
Globalization refers to the process of increasing interconnectedness between different parts of the world, creating global modes of organization and conduct.
This article shows how easily consumable trends such as “He’s a 10 but…” contribute to building dating discourse around an unachievable ideal and actively invite the audience to judge the statements made by the women involved in these interviews.
Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.
This article sheds a spotlight on the meme featuring Jesus, which obtained more reactions than another meme insulting the US president, and reveals why it attracted people by applying some concepts of discourse analysis.
Does a show from the 90s have a place in our current culture, or has it become too culturally outdated? This study aims to show how a contemporary audience deals with an older cultural expression.
This paper delves into Cannibal Holocaust's status as a sublime object by discussing what impact the inclusion of real animal cruelty has on Cannibal Holocaust’s ability to deliver a sublime experience.
In this paper, we intend to find out if the hipster subculture is inspired by the Amish subculture. We will investigate this by analyzing two typical cultural features: appearance (fashion) and food.
In this paper, we explore how Marvel Studios creates a fictional universe that remains realistic in its own right. The main focus is on the reality effect, the paradox of fiction and consistency in the movies' characters.
Studio Ghibli movies, of the Japanese director Miyazaki, are famous all over the world. Together with the breathtaking scenes, his formalistic approach, and the complex narratives, sublimity is reached in many of his animation movies.