Children’s Literature (often abbreviated as CL) is literature written specifically for children, about children, consumed by children and even written by children. It is often also referred as Children and Young Adult Literature because its general audience is less than eighteen years old but also often addresses people in their mid twenties. For instance, picturebooks and YA novels are important book publishing formats in this literature. However, it is mainly adults who are responsible for the production, distribution and reception of children's books. 

Graphic novels are a contemporary literature form of long stories told in comics format. They have the same characteristics of comics: multimodality, cartooning techniques and elements (panels, gutters).

The picturebook is a storytelling medium that presents its text in both verbal and visual language. According to Barbara Bader (1976), a picturebook is words and illustrations in a total design, “an item of manufacture and a commercial product; a social, cultural, historic document; and foremost, an experience for a [reader / beholder]. As an art form it hinges on the interdependence of pictures and words, on the simultaneous display of two facing pages, and on the drama of the turning page” (ibid., p.1).

The ‘Authorized Heritage Discourse’ (AHD) is a concept that was introduced by Laurajane Smith in 2006 to describe how attention is focused on “aesthetically pleasing material objects, sites, places and/or landscapes” through the dominance of “technical and aesthetic experts, and institutionalized in state cultural agencies and amenity societies”.

Subcultures consist of people who participate in a lifestyle that is typically regarded as deviant in dominant society. Engagement in such deviant activities usher people to find other like-minded individuals and interact with them in order to build a culture. This helps in the development of perspectives about oneself with relation to others in society (Becker 1963).

Culture is shorthand for the stuff that makes human interactions meaningful and comprehensible.

Orientalism refers to a long tradition of Western representations of the Orient as exotic and 'non-coeval' with the West.

Enoughness is a theory of contemporary identity that states that identities are constructed out of a particular portion ("enough") of emblematic identity features.