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Transmedia Storytelling
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Transmedia Storytelling is a concept that explains the distribution of media content across multiple media platforms. In a multi-layered media landscape, content is no longer confined to one medium, but rather works across media boundaries.
Canon
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The term canon, or canonicity, describes the rules of what is presented as true and what has happened within an imaginary world.
Audience Labour
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likes, shares, clicks, comments, views, posts, only data to gain more visibility in the hybrid media system (Maly, 2020)
Junk News
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news spread that is only time-consuming and addicting but not relevant (Venturini, 2019)
Media Frames
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Media frames in the context of mass-media communication refers to the way interpretations of a message are encouraged or discouraged. It was first introduced by Erving Goffman in 1974 through his book, ‘Frame Analysis’.
Hyperlinks
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Hyperlinks are links from one hypertext document to another and usually consist of a highlighted word, phrase, or image. The term was used and elaborated on by Juliette De Maeyer in her article, 'Towards a hyperlinked society: A critical review of link studies'.
Multimodal Discourse Analysis
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Multimodal discourse analysis is a method that takes into account multiple modes of communication and how they interact with one another.
Frame
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A frame is a set of meaningful signs connected to specific types of social action. Together they create a 'logic' of action and make the action understandable for those involved in it.
