Memes

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Memes

Wiki
Memes are “a group of digital items sharing common characteristics of content, form; created with awareness of each other; circulated, imitated and transformed via the internet by many” (Phillips, 2016).

Virality

Wiki
The spreading of digital content, such as images, videos, or links, in a short period of time through online media such as Social Networking Sites (SNSs) and electronic mail,  shared by a large number of people.

Elon Musk and his Musketeers' discourse on Twitter

Paper
Juliette Berndsen
24/01/2022
16 minutes to read

Elon Musk and his fans converse easily in memes and jokes on Twitter. While this discourse is slightly bewildering to outsiders, the power Musk holds over his fans can have a serious impact on real-world events such as cryptocurrencies.

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

The politics of Karen memes

Paper
Pleun Kersten
17/05/2021
9 minutes to read

This article analyzes the 'karen' meme, and how it has evolved as a critique of white supremacy. 

What the Suez Blockage can teach us about digital literacy

Article
Simon Moser
14/06/2021
8 minutes to read

The 2021 Suez Blockage may have been a disaster for global trade, yet it also provides for a splendid case study of digital literacies. This article analyzes how online groups implement their own literacies into memes related to the event.

"[CLICK HERE]": how mobile game commercials use Facebook's algorithm

Article
Szymon Zbiegniewski
08/11/2021
9 minutes to read

Mobile game commercials abuse Facebook's algorithm to increase the number of players. How do these commercials make use of various mechanics to reach this goal?

‘5G users be like’: (In)visibility as evidence in 5G conspiracy memes

Article
Mijke Akkermans
09/09/2020
15 minutes to read

For several years, conspiracy theorists have promoted the idea that 5G waves are harmful for one's health, now even relating this to the coronavirus. This paper explores how memes are used to define (in)visibility as evidence within this theory.