Memes

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Memes

Wiki

Memes are “a group of digital items sharing common characteristics of content, form; created with awareness of each other; circulated, imitated and transformed via the internet by many” (Phillips, 2016).

Virality

Wiki

The spreading of digital content, such as images, videos, or links, in a short period of time through online media such as Social Networking Sites (SNSs) and electronic mail, shared by a large number of people.

Elon Musk and his Musketeers' discourse on Twitter

Paper

Juliette Berndsen

24/01/2022

16 minutes to read

Elon Musk and his fans converse easily in memes and jokes on Twitter. While this discourse is slightly bewildering to outsiders, the power Musk holds over his fans can have a serious impact on real-world events such as cryptocurrencies.

Misogyny: A Gaming Company against the Community

Article

Clara Daniels

Femke Pulles

Danny le Comte

02/03/2022

16 minutes to read

The gamer stereotype is slowly changing which is shown through the community's response to the misogynic activities that the gaming company Blizzard-Activision engaged in.

Brittany Broski: viral content creator and authentic influencer

Paper

Kelly Burnet

24/05/2021

9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

The politics of Karen memes

Paper

Pleun Kersten

17/05/2021

9 minutes to read

This article analyzes the 'karen' meme, and how it has evolved as a critique of white supremacy.

What the Suez Blockage can teach us about digital literacy

Article

Simon Moser

Aleksandra Dimitrova

14/06/2021

8 minutes to read

The 2021 Suez Blockage may have been a disaster for global trade, yet it also provides for a splendid case study of digital literacies. This article analyzes how online groups implement their own literacies into memes related to the event.

a meme showing a character next to a graph labelled "stonk"

The Conflicted Interests of r/WallStreetBets: Political movement or “degenerates gambling?”

Article

Lucie Chateau

02/02/2021

14 minutes to read

What are "memestocks" and why have they disrupted the market? A look inside the subreddit whose short-stocking strategy has shaken up the world of finance and how its memes function to bind the community together.

Jacksepticeye disapprovingly pointing at the small subscriber gap between PewDiePie and T-Series

For legal reasons that's a joke: how memes bolstered YouTube's biggest subscription competition

Article

Paige Christianne Andres

03/05/2021

14 minutes to read

The PewDiePie vs. T-Series feud took the internet by storm from late 2018 to early 2019. Here is how PewDiePie utilised meme marketing to try and hit 100M subscribers before T-Series.

"[CLICK HERE]": how mobile game commercials use Facebook's algorithm

Article

Szymon Zbiegniewski

08/11/2021

9 minutes to read

Mobile game commercials abuse Facebook's algorithm to increase the number of players. How do these commercials make use of various mechanics to reach this goal?