Digital Culture and Society

<p>This article is written as part of one of the courses of the&nbsp;BA Online Culture: Art, Media and Society or the MA Online Culture&nbsp;at Tilburg University. <a href="https://www.tilburguniversity.edu/education/bachelors-programs/online-cu..." target="_blank">Click on the link for more info on the courses and the programme.</a></p>

<p>In this international Bachelor’s program Online Culture: Art, Media and Society (Culture Studies) the focus is on digital culture and (new) media. From disciplines such as cultural studies and media studies you study how digitalization and globalization influence our way of living. You discuss new ways of communication, art expressions as well as (social) media expressions like memes and trolls. You research how such ways of communication and expressions are established and how they manifest in, and have influence on a society that increasingly takes place online. Additionally, you actively contribute to digital culture by writing papers and opinion pieces for our own online platform Diggit Magazine.</p>
 

 

Lil Miquela: the first AI social media influencer

AI Influencers: Celebrities of the Future or a Failed Marketing Product?

Article
Anna Skorodihina
02/11/2022
12 minutes to read

This article explores the new world of AI influencers: are they the future of social media or will they be left in the past? To answer this question, the author looks into the user engagement with content by and about these new influencers.

Is Digital Couture the next fashion breakthrough?

Paper
Noa El-Kassri
15/11/2021
9 minutes to read

Digital fashion could have a major impact on influencer culture and consumerism. It also can be a sustainable answer to the mass production of clothing. Arguments against it include NFTs, it being fake and that you can't wear it offline.

algorithms, echo chamber, radicalization, luggenpresse

Dangers of being trapped in an echo chamber

Article
Eva de Jonge
21/09/2021
10 minutes to read

Algorithms, echo chamber and fake news. How echo chambers are created by algorithms and how fake news within them can cause many problems.

Does a Fitbit make you healthier and happier?

Paper
Iris Olde Hampsink
03/09/2021
11 minutes to read

This article analyzes the app Fitbit, its aim and its game design elements. What makes Fitbit both successful and unsuccessful. Additionally, the article discusses what role participatory surveillance plays on the app. 

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

Dynamite Reaches 100 Million Views on YouTube

How the Kpop Community Uses YouTube’s Algorithm to Their Benefit

Article
Angela Veltman
15/01/2021
11 minutes to read

The mainstream media was surprised when BTS broke the record for most views in 24 hours on a video for their song Dynamite with 101 million views. This was the goal set to be achieved by BTS’ fandom. But how did they do this?