hybrid media system

VVD, Tiktok, political parties on tiktok, Rutte

VVD on TikTok: Genuine connection or political stunt?

Article

Idhuna Pastoor

04/05/2020

15 minutes to read

When the Dutch political party the VVD joined TikTok, reactions varied. Can the VVD effectively reach the youth on TikTok? Or are they missing the point and creating a ludicrous image for themselves?

Did Brexaustion kill Corbyn's media strategy?

Column

Jan Blommaert

20/12/2019

12 minutes to read

Analyses of Corbyn's social media campaign overlook something: the fact that politics is played out in a weaponized hybrid media field.

AOC, Alexandria Ocasio Cortez, maiden speech, CSPAN

How AOC turned C-SPAN into a media hit

Column

Jan Blommaert

03/09/2019

6 minutes to read

Alexandria Ocasio-Cortez congressional hearing interventions have turned C-SPAN's traditionally unspectacular broadcasts into a highly successful hybrid media format.

(De) constructing Jair Bolsonaro’s presidential campaign

Article

Ulisses Sawczuk da Silva

20/02/2020

14 minutes to read

Bolsonaro has harnessed new and legacy media in building an image of authenticity. This sucessful media strategy has helped catapult him to the presidency, despite his tendency towards offensive statements and hyper nationalism.

Interested in globalization? Watch cricket

Column

Jan Blommaert

25/06/2019

7 minutes to read

The Cricket World Cup 2019 is a global media event of enormous size, while cricket itself is practiced only in a relatively small area in the world. How come?