hybrid media system

David Attenborough's Instagram account

David Attenborough: From Naturalist to Instagram Famous

Article
Tessa Visser
13/01/2021
10 minutes to read

David Attenborough, a ground-breaking naturalist, has had a successful career on media such as television and radio. However, he still felt the need associate himself with new media like Instagram. This article speculates on why that may be.

Fake news, hybrid media, politics and democracy

Defining fake news in a hybrid media system

Article
Judith Evens
04/01/2021
12 minutes to read

This article unravels various definitions of fake news and situates it within a context of hybrid media, politics and democracy. Fake news can be overwhelming. I aim to bring a little bit of order into the chaotic world of fake news.

VVD, Tiktok, political parties on tiktok, Rutte

VVD on TikTok: Genuine connection or political stunt?

Article
Idhuna Pastoor
04/05/2020
15 minutes to read

When the Dutch political party the VVD joined TikTok, reactions varied. Can the VVD effectively reach the youth on TikTok? Or are they missing the point and creating a ludicrous image for themselves?

Did Brexaustion kill Corbyn's media strategy?

Column
Jan Blommaert
20/12/2019
12 minutes to read

Analyses of Corbyn's social media campaign overlook something: the fact that politics is played out in a weaponized hybrid media field.

AOC, Alexandria Ocasio Cortez, maiden speech, CSPAN

How AOC turned C-SPAN into a media hit

Column
Jan Blommaert
03/09/2019
6 minutes to read

Alexandria Ocasio-Cortez congressional hearing interventions have turned C-SPAN's traditionally unspectacular broadcasts into a highly successful hybrid media format.

(De) constructing Jair Bolsonaro’s presidential campaign

Article
Ulisses Sawczuk da Silva
20/02/2020
14 minutes to read

Bolsonaro has harnessed new and legacy media in building an image of authenticity. This sucessful media strategy has helped catapult him to the presidency, despite his tendency towards offensive statements and hyper nationalism. 

Virat Kohli

Interested in globalization? Watch cricket

Column
Jan Blommaert
25/06/2019
7 minutes to read

The Cricket World Cup 2019 is a global media event of enormous size, while cricket itself is practiced only in a relatively small area in the world. How come?