hybrid media system

Did Brexaustion kill Corbyn's media strategy?

Column
Jan Blommaert
20/12/2019
12 minutes to read

Analyses of Corbyn's social media campaign overlook something: the fact that politics is played out in a weaponized hybrid media field.

AOC, Alexandria Ocasio Cortez, maiden speech, CSPAN

How AOC turned C-SPAN into a media hit

Column
Jan Blommaert
03/09/2019
6 minutes to read

Alexandria Ocasio-Cortez congressional hearing interventions have turned C-SPAN's traditionally unspectacular broadcasts into a highly successful hybrid media format.

(De) constructing Jair Bolsonaro’s presidential campaign

Article
Ulisses Sawczuk da Silva
20/02/2020
14 minutes to read

Bolsonaro has harnessed new and legacy media in building an image of authenticity. This sucessful media strategy has helped catapult him to the presidency, despite his tendency towards offensive statements and hyper nationalism. 

Virat Kohli

Interested in globalization? Watch cricket

Column
Jan Blommaert
25/06/2019
7 minutes to read

The Cricket World Cup 2019 is a global media event of enormous size, while cricket itself is practiced only in a relatively small area in the world. How come?