influencer

Hollywood product placement to Influencers and para-social relationships

Product Placement: from Hollywood to Social Media

Article
Nathalie Schabio
31/10/2022
12 minutes to read

This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media. 

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
9 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

Jacinda Ardern smiling in the camera, posing with a piece of pie.

Jacinda Ardern: New Zealand's most eminent political influencer

Paper
Lea Goeron
12/01/2021
11 minutes to read

Jacinda Ardern is one of the most popular politicians worldwide thanks to her online presence. This paper focuses on how she uses social media to boost her popularity and remain relevant as a political figure in New Zealand.

Nimai Delgado

Reshaping Vegan Masculinity

Article
Nataliia Vdovychenko
09/11/2020
16 minutes to read

What is vegan masculinity? And what happens if we combine veganism and bodybuilding? 

Break the Internet Kim Kardashian

The Kardashian-Jenner Expository Empire

Article
Bibi Bonten
30/05/2019
14 minutes to read

Our values regarding privacy and dignity are changing in this online age, and exhibitionism is more alive than ever. The Kardashian family of influencers serves as an example to elaborate on these ongoing changes in our society.

influencer marketing

Influencer marketing has some serious ethical issues

Article
Nataliia Vdovychenko
29/01/2019
10 minutes to read

Influencer marketing is powerful. In recent years  consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.

The impact of Instagram influencers

Article
Jelske van Es
24/09/2018
14 minutes to read

On Instagram, influencers make a lot of money by promoting brands or products in their posts. How does an influencer stand out and gain a big following in the still-increasing amount of influencers on Instagram?