influencer

Ghislaine Handiri: Authentic Self-Presentation on Social Media

Paper

Noa Reijnen

27/01/2023

9 minutes to read

This paper describes how one specific influencer, Ghislaine Handiri, presents herself as authentic on Instagram and how Instagram as a mediator influences and shapes her authenticity.

How Andrew Tate uses media literacy to gain online influence

How Andrew Tate gains influence through his media literacy

Paper

Femke van Bree

23/01/2023

19 minutes to read

Despite getting banned several times on a wide variety of online platforms, Andrew Tate continues to gain influence online. This article analyses Andrew Tate’s online presence, to show how he deploys his media literacy to spread his ideas.

Picture of Ben Shapiro, in the background we see some of his social media posts

Telling stories using platform affordances: an analysis on Ben Shapiro’s social media use

Article

Ruben den Boer

Marel van Andel

Prescilia Kiangala

27/03/2023

16 minutes to read

Platforms are not neutral. Their affordances and quantification shape the stories we tell and read. This article delves into this phenomenon by focusing on how Ben Shapiro tells his metapolitical stories on Facebook, Twitter, and Instagram.

Fact sheet: Danielle D'Souza Gill

Article

Joël Eduard Nicholas Grassère

Siem van Merwijk

Daisy van Belzen

Bjorn Fijneman

Mirte Glasbergen

Zuzanna Witek

30/06/2023

8 minutes to read

Danielle D'Souza Gill is a famous far-right influencer. Her entire family appears to be part of an effort to spread right-wing ideas. Before you read our three articles concerning her, get some background information on her through this factsheet.

Hollywood product placement to Influencers and para-social relationships

Product Placement: from Hollywood to Social Media

Article

Nathalie Schabio

31/10/2022

12 minutes to read

This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media.

Brittany Broski: viral content creator and authentic influencer

Paper

Kelly Burnet

24/05/2021

10 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

Jacinda Ardern smiling in the camera, posing with a piece of pie.

Jacinda Ardern: New Zealand's most eminent political influencer

Paper

Lea Goeron

12/01/2021

12 minutes to read

Jacinda Ardern is one of the most popular politicians worldwide thanks to her online presence. This paper focuses on how she uses social media to boost her popularity and remain relevant as a political figure in New Zealand.

Reshaping Vegan Masculinity

Article

Nataliia Vdovychenko

09/11/2020

16 minutes to read

What is vegan masculinity? And what happens if we combine veganism and bodybuilding?