influencer

Ghislaine Handiri: Authentic Self-Presentation on Social Media

Paper
Noa Reijnen
27/01/2023
9 minutes to read

This paper describes how one specific influencer, Ghislaine Handiri, presents herself as authentic on Instagram and how Instagram as a mediator influences and shapes her authenticity.

How Andrew Tate uses media literacy to gain online influence

How Andrew Tate gains influence through his media literacy

Paper
Femke van Bree
23/01/2023
19 minutes to read

Despite getting banned several times on a wide variety of online platforms, Andrew Tate continues to gain influence online. This article analyses Andrew Tate’s online presence, to show how he deploys his media literacy to spread his ideas.

Picture of Ben Shapiro, in the background we see some of his social media posts

Telling stories using platform affordances: an analysis on Ben Shapiro’s social media use

Article
Ruben den Boer
27/03/2023
16 minutes to read

Platforms are not neutral. Their affordances and quantification shape the stories we tell and read. This article delves into this phenomenon by focusing on how Ben Shapiro tells his metapolitical stories on Facebook, Twitter, and Instagram.

Factsheet Danielle D'Souza Gill

Fact sheet: Danielle D'Souza Gill

Article
Joël Eduard Nicholas Grassère
30/06/2023
8 minutes to read

Danielle D'Souza Gill is a famous far-right influencer. Her entire family appears to be part of an effort to spread right-wing ideas. Before you read our three articles concerning her, get some background information on her through this factsheet.

Hollywood product placement to Influencers and para-social relationships

Product Placement: from Hollywood to Social Media

Article
Nathalie Schabio
31/10/2022
12 minutes to read

This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media. 

Brittany Broski: viral content creator and authentic influencer

Paper
Kelly Burnet
24/05/2021
10 minutes to read

Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?

Jacinda Ardern smiling in the camera, posing with a piece of pie.

Jacinda Ardern: New Zealand's most eminent political influencer

Paper
Lea Goeron
12/01/2021
12 minutes to read

Jacinda Ardern is one of the most popular politicians worldwide thanks to her online presence. This paper focuses on how she uses social media to boost her popularity and remain relevant as a political figure in New Zealand.

Nimai Delgado

Reshaping Vegan Masculinity

Article
Nataliia Vdovychenko
09/11/2020
16 minutes to read

What is vegan masculinity? And what happens if we combine veganism and bodybuilding?