Despite its wide promotion and millions of customers around the world, the DNA test services raise questions on how the businesses are set up and what the regulations behind it are.
This article takes a deeper look into how Instagram influencers construct authenticity. As a new era of advertising is dawning on social media, we analyse @Queenofjetlags' Instagram to see how she remains "authentic" while promoting brands.
This article explains the concept of transcreation, its history and its characteristics. It is applied to marketing, and with the use of international examples, it aims to emphasize a significant difference between translation and transcreation.
