marketing

@Queenofjetlags

@Queenofjetlags constructing authenticity on Instagram

Article
Anna-Lisa de Boer
11/05/2020
14 minutes to read

This article takes a deeper look into how Instagram influencers construct authenticity. As a new era of advertising is dawning on social media, we analyse @Queenofjetlags' Instagram to see how she remains "authentic" while promoting brands.