Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan & Haenlein, 2010).
Cancel Culture encapsulates the acts of withholding support or endorsement from individuals or institutions on social media due to a collective disagreement or disapproval of their actions, beliefs, or behaviors.
BookTok is a sub-community of TikTok that caters to book enthusiasts. Here, they can share their book reviews, recommendations, and other book-related content.
Weng Marc Lim defines the ‘selfie’ as “a self-expressive photograph featuring the photographer as the primary individual” in a “background that is consciously created, modified and shared with others”.
Media frames in the context of mass-media communication refers to the way interpretations of a message are encouraged or discouraged. It was first introduced by Erving Goffman in 1974 through his book, ‘Frame Analysis’.
A frame is a set of meaningful signs connected to specific types of social action. Together they create a 'logic' of action and make the action understandable for those involved in it.
This paper describes how one specific influencer, Ghislaine Handiri, presents herself as authentic on Instagram and how Instagram as a mediator influences and shapes her authenticity.
Following the controversial broadcasts of Ongehoord Nederland, temporary Twitter communities quickly arise. Can we consider these communities as 'thick'? Or are they more 'light' in nature? This article uses ethnomining to find out.
Despite getting banned several times on a wide variety of online platforms, Andrew Tate continues to gain influence online. This article analyses Andrew Tate’s online presence, to show how he deploys his media literacy to spread his ideas.
This article shows how easily consumable trends such as “He’s a 10 but…” contribute to building dating discourse around an unachievable ideal and actively invite the audience to judge the statements made by the women involved in these interviews.
Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.
Genshin Impact is a role-play fantasy game that has been recently accused of racist undertones. This paper looks at the fandom's response to determine whether fictional worlds and characters can be misrepresentative.
This article presents a detailed account of the methodologies and methods we deployed while investigating how Ben Shapiro uses mainstream digital media to have a voice in the hybrid media system.
Platforms are not neutral. Their affordances and quantification shape the stories we tell and read. This article delves into this phenomenon by focusing on how Ben Shapiro tells his metapolitical stories on Facebook, Twitter, and Instagram.