This video explores how the a.s.r. Vitality health tracking application communicates societal health norms. It shows how important notions in Michel Foucault’s work - the panopticon, social hygiene and the care of the self - can be applied to this phenomenon. This video explains in detail how the a.s.r. Vitality app works, and how customers respond to it. By applying Foucault's notion, the video ends with room for further discoveries.