Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan & Haenlein, 2010).
Multimodality is frequently characterized as either the interaction among semiotic modes or the integration of semiotic modes or resources (Poulsen, 2014). It approaches comprehending communication and representation to be more than about language.
Transmedia Storytelling is a concept that explains the distribution of media content across multiple media platforms. In a multi-layered media landscape, content is no longer confined to one medium, but rather works across media boundaries.
Hyperlinks are links from one hypertext document to another and usually consist of a highlighted word, phrase, or image. The term was used and elaborated on by Juliette De Maeyer in her article, 'Towards a hyperlinked society: A critical review of link studies'.
Issue mapping is a concept to study the social connections made when actors interact and create bonds. It asks how a matter of “fact” becomes a matter of “concern” when connections are made, and can be an especially fruitful way to study online culture and phenomena.
TikTok has been widely discussed and criticized in mainstream media. But the app has also been hotly debated in conspiracy media. How do they employ TikTok controversies to perpetuate their grand conspiratorial narratives?
This paper explores Nikki Haley's affective messaging to shape public opinion against China and TikTok, exploring Haley's ideological language, narrative construction and how her discourse is received by the audience.
Imagine one of the most shareable clips you’ve ever seen … and now imagine seeing it only once. That's exactly what happened to many of the people who watched Apple's "1984" television commercial during the Super Bowl. In this article, Julian Hanna reflects on the event.
Apple's 1984 ad promised digital liberation, but today's reality reveals pervasive surveillance and a techno-feudalism. The utopian dream has transformed into a dystopian era of mind control and exploitation by digital platforms.
The Youtube algorithm is often criticized. This video explains why it is problematic. The data that it uses is wrong and the algorithm itself is problematic. However, there is also an issue concerning interpretation.