Transmedia Storytelling is a concept that explains the distribution of media content across multiple media platforms. In a multi-layered media landscape, content is no longer confined to one medium, but rather works across media boundaries.
Hyperlinks are links from one hypertext document to another and usually consist of a highlighted word, phrase, or image. The term was used and elaborated on by Juliette De Maeyer in her article, 'Towards a hyperlinked society: A critical review of link studies'.
Issue mapping is a concept to study the social connections made when actors interact and create bonds. It asks how a matter of “fact” becomes a matter of “concern” when connections are made, and can be an especially fruitful way to study online culture and phenomena.
Being a conservative political commentator, show host, and writer, Ben Shapiro has become one of the most famous American influencers. He is a prime example of how right-wing metapolitical influencers use digital media to make their mark on public discourse.
Following the controversial broadcasts of Ongehoord Nederland, temporary Twitter communities quickly arise. Can we consider these communities as 'thick'? Or are they more 'light' in nature? This article uses ethnomining to find out.
This article shows how easily consumable trends such as “He’s a 10 but…” contribute to building dating discourse around an unachievable ideal and actively invite the audience to judge the statements made by the women involved in these interviews.
Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.
Platforms are not neutral. Their affordances and quantification shape the stories we tell and read. This article delves into this phenomenon by focusing on how Ben Shapiro tells his metapolitical stories on Facebook, Twitter, and Instagram.