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Social Media
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Social Media is “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content” (Kaplan & Haenlein, 2010).
BookTube
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BookTube is a community on YouTube that focuses primarily on creating content, specifically videos, around the subject of literature and book-related subjects.
Multimodality
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Multimodality is frequently characterized as either the interaction among semiotic modes or the integration of semiotic modes or resources (Poulsen, 2014). It approaches comprehending communication and representation to be more than about language.
Generative AI
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Generative AI refers to deep learning synthesis technologies that create computational content such as images or memes from text.
Podcasts
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A podcast is an episodic audio program or digital file series that can be downloaded on a personal mobile device or computer.
Transmedia Storytelling
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Transmedia Storytelling is a concept that explains the distribution of media content across multiple media platforms. In a multi-layered media landscape, content is no longer confined to one medium, but rather works across media boundaries.
Audience Labour
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likes, shares, clicks, comments, views, posts, only data to gain more visibility in the hybrid media system (Maly, 2020)
Junk News
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Junk news is news that is consumed and goes viral not because it is relevant or appreciated, but because it is addictive (Venturini, 2019).
Hyperlinks
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Hyperlinks are links from one hypertext document to another and usually consist of a highlighted word, phrase, or image. The term was used and elaborated on by Juliette De Maeyer in her article, 'Towards a hyperlinked society: A critical review of link studies'.
Counter-mapping
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Counter-mapping refers to the effort of mapping against dominant power structures with the aim of creating social or political change.
Data void
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Data voids are engine queries that turn up little to no results.
Digital Issue Mapping
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Issue mapping is a concept to study the social connections made when actors interact and create bonds. It asks how a matter of “fact” becomes a matter of “concern” when connections are made, and can be an especially fruitful way to study online culture and phenomena.
Surveillance
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Surveillance is a mode of power based on the detailed and totalized observation of behavior. It is the prevailing form of power developed and deployed in modernity
Multimodal Discourse Analysis
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Multimodal discourse analysis is a method that takes into account multiple modes of communication and how they interact with one another.
