Diggit Magazine

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Ideology and Technology

File
The Editors
24/01/2022
Print

In a society where digital media are omniprestent, they are one of the main infrastructures for the circulation of discourse and ideologies. What is more, digital media are not just intermediaries, they are actors and thus not neutral. Analyzing digital media and their owners from a discourse analytical perspective is thus of crucial importance if we want to understand the impact of digital platforms in society. In this new Diggit file, we bring together discourse analytical research on the tech industry. 

Ideology and Technology

Reproducing platform ideologies: Do what you like with Gary VEE

Working paper
Ico Maly
16/06/2023

Influencers have an important role in the digital attention economy. One of the facets of that role - namely how they reproduce media ideologies - deserves more attention. This case study looks at Gary Vee as an ideological actor. 

digital media, platform ideologies, digital ideologies
© Sigmund_ | Unsplash

Digital economy and platform ideologies

Working paper
Ico Maly
16/06/2023

Can we analyse digital media platforms as producers of ideology? Ico Maly lays out a framework to do exactly that. 

© Daniel Oberhaus, CC BY-SA 4.0

Elon Musk and his Musketeers' discourse on Twitter

Paper
Juliette Berndsen
17/01/2022
17 minutes to read

Elon Musk and his fans converse easily in memes and jokes on Twitter. While this discourse is slightly bewildering to outsiders, the power Musk holds over his fans can have a serious impact on real-world events such as cryptocurrencies.

Elizabeth Holmes pictured for Forbes 2014, extracted from Getty Images
© Getty Images

The case of Elizabeth Holmes: from Silicon Valley Feminist to Fraud

Article
Lily Francois
21/10/2021
8 minutes to read

Elizabeth Holmes is recently convicted. She was charged by federal authorities for operating a multi-million-dollar scheme. Holmes’ company Theranos went from an innovative tech start-up to the biggest fraud case in Silicon Valley. 

surveillance capitalism, capitalism, google, facebook
© Matthew Henry - Unsplash

The age of surveillance capitalism ( Shoshana Zuboff)

Review
Ico Maly
13/02/2019
12 minutes to read

The Age of Surveillance Capitalism by Shoshana Zuboff deserves a productive public and academic debate. It should not only be read and discussed by a broad audience. Scholars across disciplines must engage with it.