Memes
Memes are ubiquitous in today's society and many people use them everyday to communicate with one another. From a research perspective, they are much more than simply funny images; they can be understood as cultural units that gain cultural capital as they are shared online. In other words, memes gain cultural influence and this power of memes has been recognized by a variety of actors in society. It is why not only you are using memes, but why they are also deployed by governments, companies, institutions and politicians for strategic purposes.
In this file we have compiled some of Diggit's best articles, papers and videos on memes.