Brittany Broski is a successful content creator and influencer. In the last year, she has built a big community of loyal followers is still growing rapidly. How did she achieve this? How does she present herself as authentic?
New platforms come with new norms and new practices. TikTok has been very influential in shaping a wide range of new social groups, digital practices and norms. In this new diggit file, we group all research on the digital cultures of TikTok
This article takes a closer look at the usage of music on TikTok, how songs can rise to virality on this platform, and what consequences this has for artists and the music industry.
This article examines TikTok "e-girls" as an online phenomenon. We examine what kind of posts e-girls make on the medium constructing their identity, and how this identity can be assumed by users who do not identify as part of the e-girl community.
When the Dutch political party the VVD joined TikTok, reactions varied. Can the VVD effectively reach the youth on TikTok? Or are they missing the point and creating a ludicrous image for themselves?
The phenomenon of VSCO girls started in the summer of 2019, but is now already waning. In this article, VSCO girls are approached as a micro-population. Their identity characteristics are examined along with their appreciation online.
