This article examines TikTok "e-girls" as an online phenomenon. We examine what kind of posts e-girls make on the medium constructing their identity, and how this identity can be assumed by users who do not identify as part of the e-girl community.
The phenomenon of VSCO girls started in the summer of 2019, but is now already waning. In this article, VSCO girls are approached as a micro-population. Their identity characteristics are examined along with their appreciation online.