YouTube

What linguistic landscapes hide

Column
Jan Blommaert
11/03/2019
6 minutes to read

Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.

First male beauty blogger (age 17) becomes a Cover Boy

How to -movies and virality: Male beauty bloggers

Paper
Nataliia Vdovychenko
01/11/2018
18 minutes to read

Male beauty bloggers are a new internet sensation with millions of followers, viral videos and inspiring life stories. How did they become so successful?

Youtube Demonitization Adcopalypse

YouTube's demonetization situation and the adpocalypse

Article
Alex Sinke
26/09/2018
12 minutes to read

YouTube, the most famous and global video sharing platform, is home to an overwhelming amount of content creators. However, the monetization scheme and the adpocalypse that followed have changed things for the worse.

celebrities, gangnam, virality, online YouTube

Overnight celebrities and virality

Article
Ghyli Kirshner
01/11/2018
12 minutes to read

In the past few years certain music videos were impossible to miss. Whether you go viral or not can make or break you. In this paper you can find some world-famous examples.

Madonna Vogue Voguing

How voguing spread around the world

Article
Jana Nuiten
25/03/2017
5 minutes to read

Madonna’s "Vogue", the documentary Paris Is Burning and more recently, social media all contributed to the globalization of voguing. Today, voguing is a worldwide phenomenon.