Offline linguistic landscapes hide a lot that only becomes overt when one traces these landscapes to their online extensions. It is by this move that we begin to get a grasp of the real complexity of "local" phenomena in a superdiverse world.
YouTube, the most famous and global video sharing platform, is home to an overwhelming amount of content creators. However, the monetization scheme and the adpocalypse that followed have changed things for the worse.
This article focuses on one specific group who is very active online which is the world of male make-up YouTubers. These vloggers who have been using YouTube and other platforms to make their voices heard. How did they do that?
The following paper will explain how women use social media to voice their thoughts on appearances. Regular women and celebrity women alike use social media to send their message on what the perfect image is.