The economy of virality grounds in the commercialization of our society. The content is not sold anymore, but our attention is (which has to be quantified in clicks, likes, etc.)!
The spreading of digital content, such as images, videos, or links, in a short period of time through online media such as Social Networking Sites (SNSs) and electronic mail, shared by a large number of people.
Ron DeSantis is an American politician and member of the Republican Party. He was among the candidates for the 2024 Republican presidential nomination. This paper focuses on the politician's digital branding and algorithmic politics.
Marianne Williamson is running for the 2024 U.S. presidential elections against all odds. In this article, we look at how she uses social media to gain attention and get her message across to voters in a hybrid media system.
Personalized content and algorithms are taking over the online world, tailoring content to our interests. However, this may be harming our offline relationships.