The spreading of digital content, such as images, videos, or links, in a short period of time through online media such as Social Networking Sites (SNSs) and electronic mail, shared by a large number of people.
Online reviews are widely used for decision-making in daily life. Reviews of entertainment objects (e.g. films, books) are used as evidence of their quality. In this paper, we discuss the construction of "experts" on cultural knowledge online.
QAnon is a far-right conspiracy theory about an on-going war between President Donald Trump and the "deep state". This article examines how QAnon followers use social media to their benefit by inviting skeptics to read between the lines.
The founders of the #MeToo movement have recently launched a new hashtag: #MeTooVoter. What is the purpose of this hashtag and what are the chances of success for the #MeTooVoter movement in the 2020 elections?
Some meat comes from animals that had a terrible life. In protest, organization Wakker Dier went viral with a campaign in which they followed supermarket home delivery trucks. But how did they achieve virality?