Looking at the “vlog” as a speech event, Hymes’s SPEAKING model is used to identify its contextual and interactional parameters. Conclusively, vlogging is a complex genre of new media with potential for extensive influence.
Otaku is a subculture that originated in Japan. It later spread internationally because of globalization. As a consequence, internet communities of otaku grew. There are sometimes converging, other times diverging features.
The public sphere has been controlled by humans for years, but in the last decade, there has been a shift from human gatekeepers to algorithmic ones. This essay describes the consequences this algorithmic culture has for the public sphere.
Nowadays, fans speak in a ritualistic and phatic manner on Weibo. They interpret Weibo’s popularity metrics and algorithms and use them for strategic communicative practices, aiming at boosting positive publicity and high media visibility for idols.