How Gen Z shops

How Gen Z shops

Blog
Jelske van Es
04/10/2021

Gen Z makes up almost 40 percent of all consumer shopping. How does Gen Z shop? And what do they value in a brand?

Gen Z makes up almost 40 percent of all consumer shopping. How does Gen Z shop? And what do they value in a brand?

This paper explores and explains Transmedia as a concept while using the Star Trek franchise as a case study. Focus will be drawn towards Star Trek Lower Decks, the franchises’ latest iteration.

 Movies in 2020

COVID-19 in film: Signifier and Myth

Blog
Joël Grassère
20/04/2021

The film industry has changed drastically during COVID-19. The pandemic has changed both streaming services and cinemas. Personalization and oligopoly are the keywords in this. How does this reflect society? Find out by clicking this article. 

Blizzard Entertainment an online game company made the controversial decision to ban a professional gamer for making his political stance towards Hong Kong known, now their own fictional character is becoming the mascot of the movement, how?.

Mayor Pete, Hybrid Media system, Message

Mayor Pete, The Hybrid Media System and Message

Blog
Joël Grassère
21/10/2020

Mayor Pete was an interesting potential democratic candidate for the presidency. He used the hybrid media sytem and message politics in a niched manner. 

On Narrative through Self and Time: Diachrony, Episodes and Waking Life

Blog
Merel Groot
09/03/2020

Do humans experience their life as a narrative? Strawton argued that they do not necessarily see their life as a story and that this is not negative. By applying this idea to the seemingly narrative lacking film, Waking Life, this idea is explored.