Avocado toasts, rainbow bagels and crazy milkshakes are all the rage today in the food scene, and Instagram has a large role to play in this. “Instagrammable” food has changed the way we view food, and consume it as well.

When one hears yoghurt, they’ll most likely think of Greek yoghurt. However, yoghurt is not originally Greek. More countries, like Turkey and Bulgaria are branding and claiming it as part of their own cultural heritage and history. 

Superfoods are hot, and so is Matcha, the powdered green tea. Matcha is more than just tea, it is a superfood, an identity emblem and a social media phenomenon.