Diggit Magazine

methodology, digital discourse analysis, ethnography

From methodology to method and back. Some notes on digital discourse analysis

Working paper

Ico Maly

07/12/2022

Methodology may not be the most juicy stuff in academia, but it is crucial if we want to produce more than just opinions. In this article, Ico Maly stresses the importance of an empirical-interpretative methodology for social scientists.

Can’t Help Myself – How a Relatable Robot Offers a Critical Reflection on Modern Society

Paper

Iris Olde Hampsink

23/02/2022

11 minutes to read

This paper discusses the diverse range of meanings and interpretations that can be discovered in/ projected onto Sun Yuan & Peng Yu’s artwork Can’t Help Myself by providing the reader with various points of comparison.

Catfish: The TV Show (MTV)

Review

Irene de Groot

01/11/2017

3 minutes to read

In Catfish: the TV show hosts Nev and Max help people who are head over heels about someone they met online. A review.

Nosedive, a vicious take on social media (Joe Wright)

Review

Heleen Dijkhuizen

29/09/2017

3 minutes to read

Black Mirror's Nosedive shows us a vicious take on social media.

Anti-Chinese tech discourse

File

Designers rethink social boundaries with gender-neutral fashion

Paper

Stefan Immens

Anna Vasilenka

Tomlin Smits

Milo Miranda

12/09/2022

14 minutes to read

Society is in constant change adapting to what is happening in the global environment. The fashion industry is getting stronger every day because it has been adapting in unique ways to society such as gender-neutral fashion.

To Keep You Looking Good: What Kellogg's Diet Advertisements Tell Us About Diet Culture

Article

Martijn Logtenberg

07/06/2023

12 minutes to read

Since the start of the 19th century, Kellogg’s advertisements have been telling us that women can only be feminine, pretty, happy, confident or active once they are thin. In this article, I argue that sending this message is far from harmless.

Pulse's main character Kudo Michi looks back at a human-shaped ash stain on the wall

Techno-horror and Hauntology: Pulse’s cry for help in a technologically dependent world

Paper

Paige Christianne Andres

08/04/2022

8 minutes to read

Pulse explores themes of the unknown and loneliness on the Internet. This article explores how this film uses techno-horror and its ghosts as a metaphor for our perception of and attitude towards technology, the Internet, and the unknown.

Of Caring Connections: Well-Being, Entrepreneurship & Technology

Article

Inge van de Ven

Lien Denoo

02/12/2022

12 minutes to read

Bringing together an entrepreneurial and media studies perspective, we offer several suggestions for Tilburg University to help improve the well-being and quality of life for its academic staff.

Arielle Scarcella with an image of Trump holding the LGBTQ+ rainbow flag

The Platform of a TERF: How Arielle Scarcella creates a trans exclusionary discourse on YouTube

Article

Elise Stegmann

04/12/2020

12 minutes to read

How does YouTuber Arielle Scarcella use YouTube's affordances to promote a trans-exclusionary narrative? This article analyzes homonationalism.

Jumbo's controversial World Cup commercial

The power of social media in news coverage: Jumbo’s World Cup commercial

Article

Femke van Bree

12/05/2023

13 minutes to read

Jumbo's controversial 2022 World Cup commercial completely missed the mark. This case study analyses how the Jumbo’s commercial was picked up in the news, both on social media and in traditional venues, and how it snowballed.

The Beatles and Globalization in the Sixties

Paper

Mariska van Schijndel

Rosalie Vaarten

k.raaijmakers@uvt.nl Raaijmakers

Aniek van den Brandt

Naomi Dominicus

15/04/2022

28 minutes to read

This paper discusses how The Beatles contributed greatly to changes in global youth culture worldwide in the 1960's.

How fake news website ‘De Nieuwe Media’ uses journalistic terminology

Paper

Ruben den Boer

06/04/2022

10 minutes to read

The content on fake news websites might not be considered journalistic, these websites do use journalistic terminology. To understand how, we analyze the website of De Nieuwe Media.

Richard Barbrook on The Californian Ideology and the future

Video

The Editors

09/03/2022

When Richard Barbrook and Andy Cameron wrote The Californian Ideology over 25 years ago, people believed the whole world would soon resemble the United States. Today, the situation appears much different. China appears to be the most futuristic country in the world and the United States, together with its monopolistic tech companies, might represent a past we'd want to leave behind sooner rather than later.

How Semiotic Signs Can Be Both Helpful and Misleading

Article

Jenny de Kleijn

Cristina Sanz Rutherford

23/06/2023

10 minutes to read

This article presents a linguistic landscape analysis of two stores in the Netherlands to see if semiotic signs always reach the goal they were originally intended for.

How typically Swedish is IKEA all over the world?

Article

Malou Janssen

06/11/2018

9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?

Promotional Material Disney+ Moana, Toy Story, Marvel's Thor, etc.

How Disney+ is Changing the Streaming Industry through Industrial Convergence

Paper

Marit van Dijck

24/09/2021

16 minutes to read

Disney+ integrates practices from both the NorCal and SoCal business culture into its streaming platform. Its success in doing so may change the streaming industry.