Actor-Network Theory is a theoretical and methodological approach that sees all social phenomena as the product of network interactions. It is unique in that it recognizes both objects and technologies as network nodes equal with human actants.
Bolsonaro has harnessed new and legacy media in building an image of authenticity. This sucessful media strategy has helped catapult him to the presidency, despite his tendency towards offensive statements and hyper nationalism.
Celebrities morph their online self-presentation, because when you look like and do things that are not recognizable by the masses, you are perceived as abnormal and therefore do not belong in society.
Churches close down because of the small number of parishioners and this tendency is an important marker for the position of religion in Western Europe. What happens when churches do not attract the same numbers of believers anymore?