Events

apple 1984, ad, digital utopianism, hyper-opticon, panopticon

Apple’s 1984 ad: from digital utopianism to hyper-opticon

Article
Ico Maly
22/01/2024
20 minutes to read

Apple's 1984 ad promised digital liberation, but today's reality reveals pervasive surveillance and a techno-feudalism. The utopian dream has transformed into a dystopian era of mind control and exploitation by digital platforms.

How Andrew Tate uses media literacy to gain online influence

How Andrew Tate gains influence through his media literacy

Paper
Femke van Bree
23/01/2023
19 minutes to read

Despite getting banned several times on a wide variety of online platforms, Andrew Tate continues to gain influence online. This article analyses Andrew Tate’s online presence, to show how he deploys his media literacy to spread his ideas.

Official art depicting "Omega" from Final Fantasy XIV

To cheat or not to cheat? Discourses of fear and assumption in the FFXIV Community

Paper
Hannah Meijaard
23/02/2024
18 minutes to read

This research is about norm negotiating surrounding the cheating scandal of the first clear of the Ultimate Raid “The Omega Protocol” in the gaming community of Final Fantasy XIV: Online on Reddit.

MeWe: Mark Weinstein’s technological utopia

Paper
Nikki Bergmans
12/06/2023
15 minutes to read

This article unravels how Mark Weinstein questions the surveillance capitalist hegemony of Silicon Valley and discursively constructs a technological utopia by translating his beliefs into social media platform MeWe.

Why Doesn’t Jesus Save Us from Disasters?

Article
Saya Yamaguchi
10/03/2023
8 minutes to read

This article sheds a spotlight on the meme featuring Jesus, which obtained more reactions than another meme insulting the US president, and reveals why it attracted people by applying some concepts of discourse analysis.

Portret of Ben Shapiro

Ben Shapiro in the hybrid media system: methodology and methods

Article
Ruben den Boer
12/04/2023
12 minutes to read

This article presents a detailed account of the methodologies and methods we deployed while investigating how Ben Shapiro uses mainstream digital media to have a voice in the hybrid media system.

digital media, platform ideologies, digital ideologies

Digital economy and platform ideologies

Working paper
Ico Maly
16/06/2023

Can we analyse digital media platforms as producers of ideology? Ico Maly lays out a framework to do exactly that. 

Official art depicting "Omega" from Final Fantasy XIV

To cheat or not to cheat? Discourses of fear and assumption in the FFXIV Community

Paper
Hannah Meijaard
23/02/2024
18 minutes to read

This research is about norm negotiating surrounding the cheating scandal of the first clear of the Ultimate Raid “The Omega Protocol” in the gaming community of Final Fantasy XIV: Online on Reddit.

Chinese restaurant storefront

How Semiotic Signs Can Be Both Helpful and Misleading

Article
Jenny de Kleijn
23/06/2023
10 minutes to read

This article presents a linguistic landscape analysis of two stores in the Netherlands to see if semiotic signs always reach the goal they were originally intended for.

A replica of the Eiffel Tower with the festival logo stands on the grounds of the French edition of Lollapalooza, held in Paris.

Globalization and music festivals: the case of Lollapalooza

Article
Gerard Castillo-Miralles
19/05/2023
13 minutes to read

In this article I will analyze the tense relationship between the local and the global in music festivals. To do so, I will focus on the Lollapalooza festival, known for its eclectic artistic proposal, which is currently present in 8 countries.

The photo of Len Cella

Len Cella: the first content creator before social media existed

Paper
Szymon Zbiegniewski
04/02/2022
8 minutes to read

Len Cella was an innovator back in the '80s who created what can retroactively be described as the first TikToks. What kind of impact have his early sketches had on the social media and content creators of today's age?

Eroda: No Land Quite Like It

Eroda: where visual art, storytelling and marketing become one

Paper
Kelly Burnet
23/05/2022
13 minutes to read

In this paper, the Eroda project is discussed which functions as a marketing campaign and an art project. The connected music video, directed by Dave Meyers, stands out for its captivating plot, English aesthetic and unusual characters.

Banner of PragerU Kids featuring the characters from their shows

PragerU Kids: Radical right-wing content for children

Article
Anna Skorodihina
06/03/2023
16 minutes to read

PragerU claims that PragerU Kids content was made as an educational alternative to fight indoctrination, but it seems like it aims to promote far-right ideology. This paper looks into how digital practices are used for radicalization.